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Conventional startup and business wisdom has become “there are plenty of good ideas, all that matters is execution.” We don’t buy it.
Empirically, all our aspiring founder friends are desperate for startup ideas, with few managing to land on something worthwhile, and all our scientist friends are desperate for research ideas.
Good ideas are essential, even ones that seem obvious in retrospect were non-obvious ex ante, and in fact good execution itself depends critically on good ideas.
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